Marketing Operations

I focus on the unglamorous parts of marketing —
systems that keep growth stable.

Systems | Operations | Optimization

Working across marketing, e-commerce, and the systems behind them.

$350K+

EDM ATTRIBUTED REVENUE

190%

AFFILIATE MEMBERSHIP GROWTH

0 SEC

MIGRATION DOWNTIME

How I work across marketing systems

Experience

01E-commerce Migration / Operational OwnershipMay - Dec 2024

Platform Migration + Operational Ownership

Rebuilt and managed the e-commerce platform supporting global operations — from zero-downtime migration to post-launch optimization.

Restored greater control over the e-commerce stack, improved operational reliability, and reduced reliance on external support.

E-commerce MigrationOperational Ownership

0 sec

Migration Downtime

Full-Scope

Operational Ownership

Self-Managed

E-commerce Operations

02Affiliate / Channel Operations2020-2025

Channel & Program Operations

Rebuilt an existing affiliate program by establishing its operational foundation, Partner Enablement , and internal workflows—turning a fragmented channel into a sustainable program.

AffiliateChannel Operations

190%

Membership Growth

6-Figure

Program Revenue

Sustainable

Program Operations

03Email Marketing / Channel Operations2020-2025

Email & Marketing Operations

Rebuilt an existing email program into a sustainable marketing channel, strengthening content operations, audience segmentation, and campaign workflows across multiple markets.

Email MarketingEmail OperationsAudience Segmentation

$350K+

EDM Attributed Revenue

24%

Average Email Open Rate

50%

Quarterly Newsletter Open Rate

04Self-Initiated Project2026

AI-assisted System Design

Built a content system through AI-assisted / Vibe Coding, translating a real-world information problem into a structured, maintainable digital system.

System DesignAI CollaborationArchitecture Decisions

Structure

System & Data Flow

AI Workflow

AI-assisted Collaboration

Problem → System

Working System

Toolkit

Capabilities

E-commerce & Web Platforms

  • Shopify & WordPress
  • E-commerce platform operations
  • CMS customization & content structure
  • HTML / CSS implementation
  • Responsive web implementation

Marketing Operations

  • Email marketing & campaign operations
  • Newsletter layout & visual asset production (Figma, Photoshop, Illustrator)
  • Audience segmentation & A/B testing
  • Campaign coordination & UTM attribution
  • Cross-platform tool integration

Analytics & Tracking

  • Google Analytics 4 — behavior & funnel analysis
  • Google Tag Manager — event & conversion tracking
  • Affiliate program tracking
  • UTM & attribution
  • Performance reporting

Channel & Program Operations

  • Affiliate program operations
  • Partner enablement & workflows
  • Program setup & optimization
  • Cross-functional coordination
  • Process documentation & SOPs

System Design & AI Workflow

  • Information architecture & data flow
  • AI-assisted workflow design
  • AI-assisted / Vibe Coding
  • Tool & architecture decisions
  • Structured content systems

Contact

Let's build something that holds up in the real world.

Open to new opportunities with teams who need someone who speaks both marketing and web. Shopify, email marketing, affiliate programs — happy to jump in where it matters.